I’m Joe, a Senior Product Designer based in London.
My experience spans a wide range of iOS, Android and web projects.
I have worked in industries such as e-commerce, fashion, FinTech and for an NGO.
I’m a passionate product designer and enjoy working on all aspects of the design cycle. I follow a user-centered approach, basing decisions on insights and data.
I am experienced in building and developing design systems to help teams work more consistently, efficiently and at scale. I am comfortable working in agile teams to develop a concept through to shipping final UI designs, working closely with developers along the way. I enjoy Interaction design, prototyping and creating micro animations to bring products to life.
I love the process of user testing and have most recently set up and embedded a testing process within my current team. I am strong on user research, user interviews and A/B testing. I’m confident leading workshops with stakeholders, mapping user journeys and creating personas.
These are some of the tools I’ve been using recently: Sketch, Figma, Zeplin, Abstract, Invision, Adobe XD, Axure, After Effects, Usabila and Hotjar.
Email me at: joecooling1987@gmail.com